Build and manage personalised customer journeys with Marketing Cloud.

Marketing Cloud is the platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time throughout all phases of the relationship. Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. Every imaginable customer interaction and engagement is covered, and guiding customers on their 1-to-1 journeys with your brand has never been easier or more effective.

Marketing Cloud connects discrete interactions, from any channel, on the customer’s terms. It unites customer data with customer behaviors in real time to create more intelligent communications and interactions that respond to and anticipate customer needs. Every interaction drives personalized, 1-to-1 communications that move the customer along in their unique journey.

Journey Builder
Use marketing automation to build customer journeys across email, mobile, advertising, your website, and the internet of things to deliver a seamless experience across marketing, sales, and service.

Audience Builder
Create a single view of each customer with information from any source. Then, target specific audiences and segments across the customer journey. Go from managing data to building relationships.

Personalisation Builder
Power personalisation using Einstein’s predictive intelligence capabilities. Pair customer profiles with machine learning algorithms to automatically show the right content to each individual.

Content Builder
Manage all of your content and assets in a single location. Easily handle assets with advanced search and tagging capabilities. Share and approve content in a secure fashion for use throughout the enterprise.

Analytics Builder
Track and measure the performance of your campaigns and journeys. Uncover new insights about your customers through rich reporting and predictive analytics.

Marketing Cloud Connect
Keep customer data in sync across marketing, sales, and service interactions. Trigger journeys and messages as customers interact with any department across your company to deliver one seamless experience.

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