Salesforce
Marketing
Cloud
Designed to build and manage personalised customer journeys with Marketing Cloud
Personalized Customer Journey
Salesforce Marketing Cloud is the platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time throughout all phases of the relationship. It includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.
Every imaginable customer interaction and engagement is covered, and guiding customers on their 1-to-1 journeys with your brand has never been easier or more effective.
Marketing Cloud helps you make every moment count with the power of AI, data, and CRM. It offers a connected suite of tools, natively built on the #1 CRM, for unifying and activating first-party customer data, managing and automating marketing campaigns across various channels, including email, ads, mobile, and web, delivering real-time personalization, connecting lead generation and account-based marketing (ABM), and automating performance and spend insights to maximize efficient growth.
Salesforce Marketing Cloud Functionalities
Email and Mobile Automation
Journey Builder
Personalization
Advertising and Social Studio
Customer Data Platform
Einstein (Cloud Intelligence)
Account Engagement (Pardot for B2B)
Google Marketing Platform
Loyalty Management
Datorama Reports
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